New Product Development
“Understanding the question is half the answer“
– Socrates

Our product development strategy and support is divided into 3 distinct areas, based on the customer’s need, of course.

Category 1:
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Incremental Products
These are products developed mainly to deliver cost reductions and/or improvements to existing product lines and/or additions to existing platforms. The value engineering focuses on repositioning of existing products introduced in existing markets.

Category 2:

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Platform Products
These are products specifically developed to establish a basic architecture for a next generation of products or processes and are substantially larger in scope and resources than incremental products and projects.
Category 3:
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Breakthrough Products
This is the exciting stuff! These are new products specifically developed to achieve a 5 to 10 times or greater improvement in performance combined with 30 to 50% or greater reduction in costs.
At IRS we aim to understand the needs of our customer first in order to ensure that we deliver to their expectation!
Our key focus areas within New Product Development include the following: